Dot-com DoldrumsWith techno music pounding behind her and the smoke of a nearby
cigarette curling around her
head, Lydia Sugarman waded through the Manhattan crowd at last month's
"Pink Slip Holiday
Tribute Bash" for laid-off dot-com workers and added her business card
to a collection of
defunct dot-com cards. "Lydia Sugarman, managing editor, We The
Shoppers.com."
Once an account manager for an advertising firm, Sugarman joined We The Shoppers.com,
an online shopping guide, in
October 1999, and edited the site for nearly a year until she got fired
in July. Since then,
she's been looking for jobs as a dot-com editor or business development
specialist. The
search, which has now stretched over five months, has grown frustrating.
"I made $80,000 and did the job of a managing editor very capably, but
people look at my resume
and see 10 months and they say you're not experienced enough," Sugarman
said. "I don't have an
MBA. I just have 25 years of work experience."
Last spring, the online garden seemed fertile enough to support several
varieties of
Internet-based businesses, from community sites such as We The
Shoppers.com, to content sites
such as MaMaMedia, to e-consultants such as MarchFirst. But as outside
irrigation money dried up, these dot-com businesses have failed and new
jobs have grown scarcer for content or marketing folks such as
Sugarman. But happily for some, not all Internet jobs have shriveled up
and blow away. Recruiters say the laid-off programmer or more
technically inclined dot-com worker can still find a bumper harvest of
job offers.
"It's always tougher to find a job when you don't have a job," said
Brendan Bergin,a recruiter
with Information Technology Partners, a Manhattan-based IT recruiting
firm. "But if you have
marketable skills, you can command whatever salary you want."
Recruiters say IT jobs still outnumber available IT personnel.
"There's a lot of jobs out there, but it's really hard to find a good
candidate," said Jennifer
Roman, also a recruiter at Information Technology Partners. "If I can
find a good guy I know
he's got five other offers."
~
A look at a few Internet job boards confirms that IT jobs still abound
-- and seem even more
plentiful so when compared to other sorts of dot-com jobs. By the
second week in January, the
New York New Media Association's job board contained 250 job listings
for tech positions, but
only 40 listings for writer/editor spots, and 54 for business
development jobs. At another job
board, SiliconAlley.com, jobs for programmers, management information
systems and server
support numbered 121; jobs for writers and editors numbered three.
"They don't have the marketable skills," Bergin said of these content
producers. "Every
company needs people like that. But they only need five of them."
Other recruiters said while newer and smaller Internet businesses may
have suffered a
disastrous year, continued technical hiring at larger companies -- those
who create and
maintain the Internet's infrastructure or produce its semi-conductor chips,
for example -- has
offset the losses at pure-play dot-com businesses.
"There are enough companies in non-dot com businesses that are still
doing a lot to add staff,"
said Gary Omura, the managing principal of the Omura Consulting Group in
Silicon Valley. "If
you have 10 small start ups with 100 employees each, that's only 1,000
employees. You have some
Internet infrastructure company that might have 1,000 employees now but
might want to grow to
2,000 next year. So you can have 10 small companies go out of business,
and that one large
company's going to more than make up for that displacement."
Those sorts of calculations, of course, offer little consolation to the
employees of those 10 smaller companies. For some of these folks, the soured economy has
convinced them to abandon
pure-play Internet companies for jobs with more traditional employers.
"Some of the people that went into the e-tailing, e-commerce, or
consumer oriented business are
shying away and going into infrastructure related Internet companies as
well as non-internet
companies," Omura said.
~
After the crime-news site APBnews.com folded in July -- becoming in the
process a symbol of
failed dot-com content strategies -- several reporters returned to
traditional newspapers such
as the New York Post, Bergen Record and Philadelphia
Inquirer.
Officials at the Columbia Journalism School, a traditional feeder for
many journalism openings,
say they've noticed a return to the traditional balance between
old-line media and new media
hiring. Last March, the school's annual career fair attracted so many
new media employers that
the school had to sponsor a second event, "The New Media Jamboree," two
weeks later.
"Last year, it was huge, it was off the Richter scale," said Melanie
Huff, the school's career
services coordinator. "This year, it's not going to be. In fact, I
hear the bodies who are in
new media now are losing their jobs."
E-consulting -- one of the hardest hit sectors in the Internet industry
-- has also churned
back some professionals back into traditional, old-economy offices.
When David Rapson got laid
off from Gen3 Partners, a Boston-area e-consulting firm, in September,
he set about looking for
a new job -- outside of the Internet industry. After a month's search,
Rapson found a job with
Cambridge Strategic Management Group, a consulting firm that specializes
in telecommunicaitons.
"There's a lot of demand out there for talent so I knew I'd find
something," Rapson said. "But
if I were in a less stable work environment right now, I would be a
little bit concerned
because of what's been going on the past three months. A lot of people
who are really skilled
are going to be entering the job market continually over the next
several months, and that's
really going to increase the competition."