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Article: David J. Moore, President & CEO, 24/7 Media, Silicon Alley

Article Group List / Workplace / David J. Moore, President & CEO, 24/7 Media, Silicon Alley

David J. Moore, President & CEO, 24/7 Media, Silicon Alley

Vault.com: When did you first realize that you were becoming a major player in the Internet world?
David J. Moore: I realized that 24/7 was a "player" in the industry when the investment banking community were all knocking on our door to take us public. When the company hit a billion dollars in market cap, I knew we were on the investment banks' radar screen daily.

Vault: What does it take to be a top executive in the Internet industry?
DJM: It takes both sales acumen, the ability to understand what technology can do for our advertiser clients by listening to their needs, and most importantly, to work 24/7 to do whatever it takes to get the job done.

Vault: What advice would you give to someone considering working in the industry?
DJM: My attitude would be go for it, its great!  Be a revolutionist.  Be a part of a truly global business with no limitations on one "signal," like radio or television.

Now is the time for the steep investment in the foundation of one's business, and if you enter this industry in two years or so, the industry roadmap will be established by 100 global companies and the top 250 web sites, for the most part will be determined.  If someone wants to start a site, their business model better make perfect sense because the venture capital community will have had three plus years of experience beneath their belt and they know what business models work and which one's don't work.

Vault: What major developments do you foresee in 2000 for Silicon Alley?
DJM: We'll see more Internet sites that are launched worldwide and more Internet sites investing in translation software.  We also expect to see traditional advertisers embrace the web with their marketing dollars and incorporate it into their overall media mix.

Vault: What sort of new projects is your company presently working on?
DJM: If we told you this, we would have to kill you!  Seriously, we expect our efforts in database marketing to lead the field this year. ~

Vault: Tell us something about your business that people might not know.
DJM: The overall value of 24/7 Media is one of the best-kept secrets on Wall Street!  We have the largest web site network and opt-in e-mail database in the world. We're currently rolling out a superior next-generation adserving/database technology on a worldwide basis.  Our revenues are growing faster than our competitors and we continue to lead the market with innovative deal-making and investing.  Two companies with whom we have strategic and equity relationships are China.com and Shopnow.com.  These investments now total $330 million dollars.  We continue to make investments in companies that we can help make great. You'll see our company tell this story very aggressively to the press and Wall Street this year.  Expect to see the overall value of 24/7 Media increase and reflected in our stock price this year!