An e-commerce leaderRedwood City, CA-based BroadVision makes Internet commerce easy by providing user-friendly options for companies who want to enter the virtual marketplace. It also allows them to maximize their advertising dollars with specialized consumer tracking technology. A pioneer in e-commerce software, BroadVision licenses its products to businesses for the creation of their commercial web sites and Intranets. The company's highly adaptable "One-to-One" solutions are integrated with existing enterprise systems, allowing companies quick and painless establishment on the Web. Plus, BroadVision's user-friendly interface makes it accessible to the less-than-technically-oriented user.
Broad range of applications
The One-to-One WebApps suite includes three specific applications, for commerce, financial, and knowledge management. The most recent version of the software is available in five languages - English, German, Japanese, Chinese and Korean. In addition, the company's One-to-One application records consumer profiles and tracks behavior in order to target advertising and information delivery to individual users. Each visit is tracked in real-time, allowing companies to exploit a direct link to their Internet customers. BroadVision also offers application customization, systems integration, training and consulting services to its customers. The company's list of more than 500 customers in B2B commerce includes Wal-Mart, BT, Home Depot, Nortel, Bell Atlantic, Citibank, Merrill Lynch, British Telecom, American Airlines, Toyota, and other big-name clients in the high tech, manufacturing, retail, financial services, and telecommunications industries.
Going global
BroadVision's wide range of services has proven attractive to a host of international clients, as well. The company boasts that its applications are available in 120 countries worldwide. BroadVision has seen its influence in foreign markets grow through acquisitions and parnerships. In December 1999 the company announced it would acquire Swiss financial services integration specialists Fidutec Information Technology SA, strengthening the company's presence in Southern and Central European markets. The company later opened two sales offices in Milan and Stockholm. In Asia, Broadvision has opened offices in Singapore, Japan, China, Korea, and Taiwan. BroadVision boasts an impressive roster of Asian clients that includes Samsung, Toshiba, China Information Highway Corporation, and a host of Asian banks. Finally, the company has established a strong presence in the South American e-commerce market; in 2000 it announced strategic partnerships with Brazilian ASP B2B Inc., eHola.com Inc., and QoS Labs Inc., another ASP starting operations in Florida and in Mexico.
Howdy, partner
BroadVision is parternering with other businesses to gain an edge over the competition. To enrich its software offerings, the company teamed up with Internet security specialist VeriSign in April 1998 to incorporate the One-to-One software with VeriSign's digital authentication technology. In 1999, BroadVision inked a $35 million deal with Hewlett-Packard in which HP would sell and help develop BroadVision's business portal software. Also that year, the company signed a deal with Macromedia Inc. making Dreamweaver 2 the exclusive Web authoring tool for BroadVision's One-To-One applications. The company has also signed software development deals with Novell and Sun Microsystems Inc. In April 2000 BroadVision acquired Interleaf, adding significant wireleses technology capabilities to the company's arsenal. And in June 2000, the company teamed up with Madrid-based Amadeus Global Travel Distribution to create a global online travel booking application.
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