Director Database Marketing Strategy

This position can be located in King of Prussia, Boston, MD

Provides direction and manages the work processes and output of a team of database marketing analysts and statisticians. Develops and communicates strategy to implement the objectives of the organization and guides others in linking their activities to the objectives. Evaluates client needs for quantitative analysis. Takes lead the following tools and techniques:

• Predictive statistical models  role in creating and articulating relevant solutions for clients and in developing methods or processes for implementation.

Key Tasks and Responsibilities:
Lead team in analyzing direct marketing programs using
• Customer profiling
• Segmentation Analysis
• Survey Design and Analysis
• Data Analysis and Mining
• External Data Enhancement
• Break-Even Analysis

Determines quantitative methods for solving client issues
Proposes quantitative solutions to future and existing clients
Establishes pricing for new initiatives
Presents ideas and findings to future and existing clients
Proactive and effective interaction with other internal groups
Evaluation and improvement of internal tools and processes

REQUIREMENTS
Minimum of master’s degrees (could have exceptions)
Minimum of 5 years experience in DbM space
Experience in Financial Services (prefer experience in both client side and vendor side)
Strong analytical background (hands-on modeling experience in the past is preferred)
Good understanding of database technology
Ability to build client relationship at all levels
Excellent communicator

Please refer to job code 6635 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Marketing Director
Location:	Baltimore, MD
County:	Baltimore City County
ZIP Code:	21201
Pay Rate:	Open
Job Terms:	full time
Company:	Numeric, LLC
Phone:	email only
Fax:	email only