Database Marketing DirectorPosted: November 11, 2009
The basic function of this position is to: Provide business intelligence and insights that are used by the business lines to develop their business plans and strategies. The Director will lead a team of skilled employees and using our data, they will provide accurate, actionable insights about our members, competitors, markets, and environments for all business lines of the corporation, as well as insights related to new ventures, new products, and new members. Actionable recommendations are made to help in business decisions that will drive significant future sales and earnings growth. The Director will manage over 30 million member contacts per year, while strategically partnering with decision makers to continuously gain and leverage business intelligence.
The ideal candidate will possess a BA/BS in Computer Science, Marketing or related field with at least 8 years of business experience with a focus on database marketing, business intelligence, CRM, and other data management practices 1-2 years experience with, and/or implementation of a CRM software solution (such as PeopleSoft, Amdocs, Epiphany) 2-3 years experience with techniques and tools relevant to statistical modeling and marketing analysis including a high level of proficiency with relational databases and statistical/business intelligence software (such as SQL, Access, Excel, SAS, SPSS, OLAP tools, etc) 2-3 years experience conducting marketing and business analysis including member profiling and segmentation, needs analysis, market sizing, and other types of quantitative and qualitative strategic business analysis
Skills and Certifications Database Marketing CRM Business Analysis Local/Commutable Candidates Only Please refer to job code 6998 when responding to this ad.
| Category: | Advertising/Marketing/Public Relations |
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> Direct Marketing
> Market Research
| | Location: | Wilmington, DE | | County: | New Castle County | | ZIP Code: | 19801 | | Pay Rate: | Open | | Job Terms: | full time | | Company: | Numeric, LLC | | Phone: | email only | | Fax: | email only |
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