Senior Brand Manager, Innovation & Business Development NAFSPosted: November 19, 2009
Requisition Number : 5596 Job Title : Senior Brand Manager, Innovation & Business Development NAFS Position Type : Full Time Job Type : Marketing Company : Campbell Food Service Company Business Unit / Location : Campbell Food Dist Company Description : Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference. General Summary Senior Brand Manager, Innovation & Business Development, is a very strategic innovation & business development position in our foodservice business requiring a dynamic innovation marketer. This person will be responsible for developing business growth strategies, identifying future growth opportunity areas/innovation platforms for both existing and new brands, generating ideas within agreed upon growth areas/platforms, and development & commercialization of agreed upon ideas. The position requires working closely with base brand managers, technical experts, market research and outside agencies in identifying the white spaces that the company can successfully leverage. A successful applicant will be a self starter who: * Can effectively deal with ambiguities. Incumbent will have GM mindset & strategic visionary capacity to lead the thinking. * Can drive to uncover the insights and leverage them into new product/ business opportunities. * Has product / brand development experience to bring ideas to life (concepts to actual launch), Excellent project management & leadership skills to deliver projects on time and budget. This position offers an excellent opportunity to participate in the leading edge company growth work. Principal Accountabilities 1. Partner with Market Research, Brand Business Units and Research and Development to identify consumer and customer insights/ trends and technologies that provide impetus for new product and platform development. 2. Determine size and financial attractiveness of new growth areas, by working closely with Finance and Market Research, in order to prioritize allocation of resources to these opportunities. 3. Identify new product (e.g., packaging, equipment, merchandise, sourcing, etc.) approaches by conducting competitive SWOT analyses in order to create a proprietary advantage for the company in tapping new growth areas. 4. Write and submit project charters and/or business cases in order to secure resource commitments (e.g., budget, personnel and business systems) from Senior Management that will enable execution of initiatives. 5. Assess in-market potential of innovation concepts. Minimize duplication of effort across business units/ divisions by utilizing effective communication and collaboration skills. 6. Work closely with Research and Development to develop new products or product improvements in order to meet marketing objectives (e.g., extending usage, bringing in new users, etc.) by writing and gaining approval to product development briefs. 7. Develop and coordinate cross-functional project plans and critical paths by utilizing project planning tools (e.g., MS project, periodic team meetings) in order to ensure timely in-market commercialization of innovations. Key Competencies, Functional knowledge, skills and abilities . Delivering Relevant Marketing Strategies: Making consumers/ customers and their needs the primary focus of the business; developing, evaluating and selecting consumer / customer based actions that maximize long-term, profitable volume. . Leading a Successful Team: Using appropriate methods and a flexible interpersonal style to help build a cohesive team; facilitating the completion of team (e.g., department, project teams, etc) goals. . Strategic Decision Making: Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available internal and external resources, constraints, and organizational values. . Thinking Systemically: Understanding the complexities and interdependencies of information and events in order to develop more effective solutions and ideas. . Demonstrating Judgment in Decision Making: Applying seasoned judgment consistently; selecting decisions to personally focus on; accounting for various and wide ranging sources of insight to derive alternatives; balancing analysis and decisiveness, e.g. Focuses on key decisions, Integrates facts, instincts and perspectives, Makes measured, fast decisions and Decides at the right time. . Managing Stakeholders: Ability to build relationships and credibility with key stakeholders in order to successfully educate, engage and align. . Organization Development: Manage direct report(s) to ensure that proper budget, goals, policies and staff activities are carried out. Assures training, coaching, performance reviews, and career improvement opportunities for direct report(s) in an effort to increase performance and achieve short and long term business objectives. . P&L Management : Develop forecasts & deliver financial objectives . Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for market activation. . Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the company . Marketing Research Application: Ability to shape consumer needs insights and leverage research results into actionable marketing and business building initiatives. . Trend Analysis: Knowledge of and ability to gather, interpret, connect, and apply multiple societal/ consumer/industry/ technical/design insights and trends to be used in the development of marketing strategies and programs. . Data Analysis/Interpretation: Ability to convert general data and findings into applied, specific information and suggestions that add value to business planning. . Project Management: Ability to manage projects to ensure successful delivery (on time, within budget, meeting agreed upon success criteria) to establish clear goals and accountabilities. Also includes the ability to develop project plans, allocate resources, identify potential issues/risks and develop contingency plans. Experience required: Minimum 5 years of brand management, brand/ business development or marketing innovation experience with a CPG company. Prior foodservice experience is desirable but not required. Education Required: MBA CAMPBELL SOUP COMPANY www.campbellsoup.com Campbell Valuing People, People Valuing Campbell Campbell Soup Company is an Equal Opportunity Employer State/Province : New Jersey City : Camden Relocation Approved : Yes
Please refer to job code campbells-5596 when responding to this ad.
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