Director CRMPosted: November 13, 2009
Summary
This position will direct the development, design, execution, and analysis of Customer Relationship Marketing strategies to increase customer retention and sales by leveraging the customer base through a corporate-wide CRM plan of targeted 1/1 programs.
Provide business partner leadership for development and installation of CRM IT support.
Duties and Responsibilities
1. Develops, launches, and maintains all marketing loyalty programs (including program benefits, rules, consumer communication plans, store execution, and ongoing initiatives.
2. Specific program responsibilities include:
- Development of all loyalty programs strategy.
- Creation, production and distribution of program benefits/offers and all consumer communications.
- Organization and direction of cross functional teams to execute programs. Can include areas such as IS, Advertising (internal and external), Store Operations, Customer Service, Category Management, and Legal.
- Regular reporting and complete analysis of programs and future recommendations for all aspects of the programs.
3. Develop, launch and maintain a CRM storewide, multichannel communication plan to include all 1/1 consumer communication; individual marketing programs, vendor-funded communications, and permission-based, informational, promotional, and event-driven communications.
4. Channels include direct mail, e-mail, widget-based, mobile text, and voice.
5. Develop and execute marketing programs designed to build the customer database or append valuable information to the existing customer database.
6. Partner with IT in the development and implementation of CRM IT infrastructure.
7. Familiarity with industry/technical terms and processes.
Requirements
1.Seven plus years' CRM experience at a management level and supervisory experience or equivalent combination of education and experience.
2. Proficiency with the MS Office Suite (Word, Excel, PowerPoint, and Access).
3. Familiarity with database marketing and e-mail software.
Education
Bachelor's degree in Marketing
Retail experience is preferred. Please refer to job code 7058 when responding to this ad.
| Category: | Other Jobs |
| | | Location: | Harrisburg, PA | | County: | Dauphin County | | ZIP Code: | 17101 | | Pay Rate: | Open | | Job Terms: | full time | | Company: | Numeric, LLC | | Phone: | email only | | Fax: | email only |
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