SEO Analyst

SEO Analyst

Summary

Seeking a bright, analytical problem solver looking for a high growth position and willing to grow within the team with little direction. Work within a team to achieve measurable results in this emerging field.

Responsibilities:

Analytics

Responsible for running various Web Analytics reports including heavy custom reporting using Omniture Site Catalyst and Test & Target

Conducts competitive analysis on keyword, link

Understands and helps manage multivariate testing across a variety of media including websites, mobile and cross-platform applications

Executes research and conversion reports for the UI group and provides presentations on key learnings and business intelligence to help shape effective optimization strategies and creative direction

Imports analytical data into MS Excel and provides spreadsheets using pivot tables and macros to create flow charts, conversion funnels and trending

Leverages Google Insights and Trends to track keyword performance, backlinks and search engine penetration

Helps to manage the day-to-day relationship with interactive agency and leverages resources to shape research and summarize findings into various presentation decks

Works with database analytics and ties page level data with session and registration data using MS Excel into one cohesive story

Researches new vendor relationships and presents management with new opportunities for natural search initiatives

Search Engine Optimization

Executes optimization strategy alignment amongst various web properties

Processes work flow and deliverables for SEO business cases, strategy, and tactics

Reports on SEO key performance indicators and related success benchmarks.

Understands and executes the SEO hygiene process including meta data, H Class, alt tag, XML Site Map submissions and anchor text recommendations and helps to align properties through one consistent SEO methodology

Collaborates with internal and external personnel to ensure SEO benefits from:

Product development initiatives

SEO-friendly site architecture

Editorial and PR efforts

Executes internal SEO implementation efforts along cross-functional teams.

Researches, follows and reports on changes in search engines algorithms, ranking criteria and relevancy trending by media vertical

Helps to set SEO priorities and best practices.

Quantify and qualify site performance risks/opportunities.

Work with companyÕs larger network of sites to optimize cross-linking.

Multivariate Testing/Behavioral Targeting

Executes MVT and BT business cases and strategies and provides deliverables between UI, product and development to ensure testing is robust and flawless

Reports to internal and external partners on key performance indicators and offers analytical insight and direction on successful recipes which yield significant test findings and drives revenue conversions to meet operational goals

Collaborates with Marketing to process targeting concepts, messaging and branding initiatives across pre-defined user profile segments

Requirements:

Minimum 3- 6 years of relevant work experience

2 years of web consulting, e-commerce, or online marketing experience (in online media, a plus)

Bachelor's Degree in Business, Computer Science, or Marketing

Prior experience in Search Engine Optimization

Experience working with designers, information architects and IT staff to build and maintain SEO best practices within a web architecture

Prior experience developing and executing A/B and Multivariate testing, targeting and recommendation engine implementations.

Experience working with web analytic software, such as Google Analytics, Omniture, HBX, NetTracker, ClickTracks, or WebTrends, a plus

Experience with audience measurement and competitive intelligence tools, such as HitWise, Nielsen NetView, Comscore or Compete.com

Technical understanding of internet technologies such as HTML and JavaScript, a plus

Strong desire to achieve measurable results

Superior organizational and analytical skills

Expert level MS Excel skills including pivot tables, macros and flow charts

Strong written and oral communication skills

Demonstrated ability to cultivate strong working relationships across functional groups and lines of business.

Please refer to job code 7112 when responding to this ad.

Category:	Information Technology
Location:	Philadelphia, PA
County:	Philadelphia County
ZIP Code:	19019
Pay Rate:	Open
Job Terms:	full time
Company:	Numeric, LLC
Phone:	email only
Fax:	email only