Director of Quantitative Marketing

We are seeking a creative and experienced marketing professional to direct the company’s quantitative marketing efforts. The Director of Quantitative Marketing is responsible for all online advertising, search engine optimization, affiliate marketing, website and e-mail marketing analytics.

Responsibilities

* Optimize PPC advertising on major search engines including Google, Bing, and yahoo
* Oversee CPM and CPA marketing with behavioral and performance ad networks and affiliate networks
* Determine and execute on optimal strategy for SEO on Google, Bing, and Yahoo as well as foreign search engines
* Track and analyze the success of direct mail and e-mail marketing campaigns
* Perform website analytics and path optimization i.e. AB testing, multivariate testing, Omniture, Crystal Reports, etc.
* Develop and assess the performance of all promotions, discounts, and coupon programs
* Creatively use your own analytical sense and experience to propose projects involving data analysis that could benefit the company

Skills

* Bachelor’s Degree - preferably in a statistics/mathematics/computer science/ or other technical field.
* at least 5 years experience in quantitative internet marketing, preferably website/services marketing
* Extensive literacy in data analysis and management
* Ability to create robust presentations to present findings internally
* Extensive experience with Google, Bing, and Yahoo in both paid search marketing and SEO
* Extensive experience with email marketing best practices
* Knowledge of Microsoft Excel at an advanced level, Omniture or other web analytics tools a plus
* Strong analytical, quantitative, and problem solving skills

Please refer to job code 7124 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
Location:	New York, NY
County:	New York County
ZIP Code:	10001
Pay Rate:	Open
Job Terms:	full time
Company:	Numeric, LLC
Phone:	email only
Fax:	email only