Global Marketing Manager - A1C Now

Title: Global Marketing Manager - A1C Now Location: NY-Tarrytown Bayer Diabetes Care offers a variety of products, services and support to people living with diabetes, and is one of the largest producers of blood glucose monitors in the world, supporting customers in 100 countries. Bayer Diabetes Care is committed to being the industry's leader and has had great success towards that goal through the talent and passion of its people. We currently have an opening for a Senior Marketing Manager:

The Global Marketing Manager, A1C Now is responsible for planning, organizing, developing and implementing global marketing plans to support the A1C Now Brand around the world. These plans should include financial targets, communication goals, innovation strategy and the definition of Brand Health metrics. The on-going financial and market performance of the brand around the world will be maintained and managed as part of the role. The incumbent will: * Develop an annual brand plan for A1C Now that fits into the full Divisional Global Marketing Strategy  * Evaluate product and brand performance and propose and develop sales expansion actions with regional, country and channel managers * Maintain close understanding and working relationships with all the key regional and country marketing teams, ensuring any strategies and tactics developed are appropriate to and utilized by the countries * Have an in-depth understanding and insight of the target customer across all major markets channels, Hospital, Retail, GP, Endo, Diabetes Educator/Nurse and patient. * Drive product innovation plans, partnering with R&D, setting clear vision based on solid customer insight and business need * Work in the global S&OP process with responsibility for the A1C Now products helping to ensure supply, demand and financial accuracy is kept to a high standard * Work with the Global Communications team and Global Advertising Agencies to develop both Consumer and HCP communication strategies * Report to the Vice President of Product Management, but be able to effectively communicate with Chief Marketing Officer and members of the senior management team on the performance of the brand * Resolve problems, set brand strategies,support and work in synergy with key regions, countries and channels to ensure the overall prosperity of the brand * Work to open up new market opportunities both Geographically, medically and by channel * Work on packaging and improving the user experience with the global packaging The candidate will possess: * BA plus 8 - 10 years Marketing Experience, with 5 years Healthcare Professional based Marketing plus Consumer Products background  * Experience working on a global brand and developing and executing marketing plans and strategies that enhance market share and profitability * High degree of verbal and written competence along with flexibility and good judgement; strong persuasion skills * Proven track record in effectively handling a large work volume, coping with numerous and constantly changing demands with limited time * Ability to recognize marketing problems and opportunities initiate plans to correct or improve the situation and make any corrections necessary to implement the plan * Solid customer insight credentials and experience with both healthcare professionals and customers. * An ability to effectively communicate at senior levels within an organization. * Entrepreneurial spirit, willingness to be innovative in finding ways to expand the brand, experience in building a brand from a small base, An ability and proven record of leading and driving major projects and business to successful conclusion, including knowing when to take appropriate "risks" as part of decision making to drive the brand forward * Solid financial brand management experience Preferred Qualifications: *  Experience of working internationally on a global brand *  Knowledge of the Diabetes market Bayer Benefits We offer a wide variety of competitive compensation and benefit programs. In addition to a competitive base salary, you will be eligible for an array of innovative rewards and recognition programs, variable pay and incentive opportunities as well as benefits coverage beginning on your first day of employment. We are committed to helping our employees maintain a healthy balance between their responsibilities at work and home. You will be eligible for paid time off programs, paid company holidays, flexible work options and numerous site conveniences. We are also committed to supporting your professional development through career ladders, training programs, tuition assistance and professional association events.  Bayer is an Equal Opportunity Employer. If you meet the requirements of this unique opportunity, we encourage you to explore how you can make a difference at Bayer by applying now.

Please refer to job code bayerpharm-00901 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Other Marketing      > Marketing Manager
Location:	Tarrytown, NY
County:	Westchester County
ZIP Code:	10591
Pay Rate:	Open
Job Terms:	full time
Company:	Bayer
Phone:	email only please
Fax:	email only please