Customer Relationship Marketing Director

SUMMARY
Outstanding opportunity to develop and lead new corporate-wide marketing initiative.
Direct the development, design, execution and analysis of marketing strategies and loyalty initiatives designed to increase customer retention and sales through a corporate CRM plan of targeted one-to-one programs. 
Provide business partner leadership for development/installation of CRM infrastructure. 

ESSENTIAL RESPONSIBILITIES
1. Develop, launch, and maintain marketing loyalty programs including program benefits, rules
    consumer communication plans, execution and ongoing initiatives.
Specific program responsibilities include:
-Development of loyalty program strategy.
-Creation, production and distribution of program benefits/offers and consumer communications.
-Organization and direction of cross functional teams to execute programs. Teams  include areas such as IT, Advertising, Operations, Customer Service, Category Management, and Legal.
-Regular reporting and complete analysis of programs and recommendations for all aspects of the programs.

2. Develop and maintain a CRM multi-channel communication plan including direct mail, email,
    widget-based, mobile text, and voice through:
- 1 to 1 consumer communication and individual marketing programs;
- Vendor-funded communications.
- Permission-based, promotional and event-driven communications;

3. Develop and execute marketing programs designed to:
- Grow the customer database.
- Append information on the existing customer database.

4. Partner with IT in the development and implementation of CRM IT infrastructure.

REQUIREMENTS
- Seven or more years experience with CRM initiatives at a management level
- Thorough understanding of database marketing and experience with e-mail software
- Proficient with the MS Office Suite and database analysis tools.
- Strong sense of urgency and purpose.
- Ability to organize and prioritize a variety of tasks/projects and to lead a cross functional team.
- Committed to providing superior customer service to internal and external customers.
- Retail experience is preferred.

EDUCATION:
- Bachelor's degree in Marketing or related field; Masters degree preferred

Please refer to job code 7146 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
Location:	Central, PA
County:	County
ZIP Code:
Pay Rate:	Open
Job Terms:	full time
Company:	Numeric, LLC
Phone:	email only
Fax:	email only