Copy SupervisorPosted: November 7, 2009
A client of ours is looking for an Interactive Copy Supervisor. As a Copy Supervisor at you will play a fundamental role in the content strategy and development process. Your job will be to direct, oversee and develop compelling content, creative concepts and copy designed for interactive and multimedia advertising and marketing materials. You will work closely with the Creative team, designers, information architects and account and Production teams,
as well as lead copy writing resources both on-staff and freelance.
Your role will include taking complex data and turning it into persuasive copy
directed at, patients, physicians and consumers. The Copy Supervisor will present
ideas to clients, participate in pitches as required, and participate in team meetings.
bA Copy Supervisor:/b
Is passionate and original
Combines conceptual creative thinking with exceptional content delivery to
ensure both creative and medical integrity
Possesses a deep understanding of how (and when) interactive technologies
can be used to deliver rich and rewarding user experiences
Partners with other team leads in other departments like User Experience,
Creative, Technology and Project Management
Collaborates with members of the design team to conceptualize creative
campaigns
Is experienced in a range of interactive marketing tactics and content delivery
methods, including: website, rich and standard ad units, emails, tools, video,
mobile, etc.
Is responsible for on-strategy and on-time execution of multiple projects
Acts as sole or lead writer on some projects and supervises other copywriters
on other initiatives
Provides leadership, training/development and mentoring for less-experienced
Writers
Leads the reviewing of all copy documents before they are submitted to the
client, including initial copy for marketing review as well as finished
manuscripts for medical/legal review
Is well versed and seasoned in the preparation of materials for Medical/Legal
Review including completion of references and annotations; participates in
MLR meetings
Is comfortable and experienced presenting work internally and externally to
clients
Understands the production process
bQualifications include (but are not limited to):/b
5+ years of experience in content development and writing in a medical
interactive advertising agency
At least 2 years experience with supervisory responsibilities
Bachelors degree required (preferably one that combines a background in
English and Science)
Must have experience developing and executing campaigns for
pharmaceuticals, medical devices and diagnostics advertising
Demonstrated ability and willingness to push the creative while staying on
strategy
Extraordinary written and verbal communication skills
Demonstrated ability to meet deadlines and perform with professionalism and
excellence under pressure
Marketing Capital Management is a full service staffing firm focused on the most important part of the Marketing industry-PEOPLE. We are dedicated to attracting the area's most talented Marketing professionals. At MCM we use the term partnering when describing relationships with our employees. That is because we invest the time to understand the motivating force behind each candidate, provide candidates' with a strong understanding of our clients and strive to match each candidate with a employer which will satisfy the candidate's short and long term needs. Only by connecting the best candidates to the best employers is MCM able to drive the New Economy. MCM has been able to identify, attract and develop intimate relationships with the most exciting employers in the Mid-Atlantic Region. Please refer to job code 91929 when responding to this ad.
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