Marketing Associate (Writer / Editor) - Education and...Posted: November 15, 2009
Description: - Marketing Associate (Writer / Editor) - Education and Clinical (BRA0000E) Job Description Marketing Associate (Writer / Editor) - Education and Clinical-BRA0000E BD, a leading global medical technology company that makes and sells medical devices, instrumented systems and reagents, is dedicated to improving peoples health throughout the world. BD is focused on improving drug therapy, enhancing the quality and speed of diagnosing infectious diseases, and advancing research and discovery of new drugs and vaccines. The Companys capabilities are instrumental in combating many of the worlds most pressing diseases. Founded in 1897 and headquartered in Franklin Lakes, New Jersey, BD employs more than 25,000 people in approximately 50 countries throughout the world. The Company serves healthcare institutions, life science researchers, clinical laboratories, industry and the general public. BD is an Equal Opportunity/Affirmative Action Employer About us Description The Marketing Associate - Education and Clinical will work with the Brand Manager to manage the business and achieve our business goals by implementing clinical and educational tools. Responsibilities will be varied over time and are likely to include: 1. Review and maintenance of all current patient education materials and responsible for the development of new content for individual and group setting * Research appropriate topics through market research and/or secondary research (internet search, competitive intelligence, professional journals, etc.) * Identify outside writing consultants, if necessary, including negotiation of per diem fees * Create sales forecasts and manage marketing expense budget * Manage inventory and demand planning for literature, Take Home Starter Kits, and samples * Work closely with BD printing vendor to coordinate print scheduling of all printed pieces 2. Work closely with Sales Associates, including periodic customer interface and to create presentations, sales materials and programs that meet their needs and those of our customer * Work with cross-functional teams on assigned projects and programs which may include the development of selling materials, promotional materials, advertising/public relations programs, and/or product line extensions * Interface with internal graphics department as well as our outside advertising agency 3. Should have a basic understanding of the dynamics of the "diabetes space", including the disease state, the patient and the array of treatment alternatives - and their impact on the BD Diabetes Care business 4. Liaison between Marketing and Medical & Clinical, as well as Sales Training Manager. Able to translate test labs and clinical data into a selling story and disseminate our messaging through detail aids, whitepapers, journal articles, internet markting activities, convention participation, etc. * Utilize global marketing efforts as a resource/platform for the US business Qualifications Requirements * BS/BA in Business, Life Science, Nursing or related field * 10+ years professional experience (2+ years in diabetes education and/or 2+ years of marketing/sales experience) * Must have lead in the development of sales materials and or patient literature * Combination of sales and diabetes education preferred * Proficient with business software, including (Word, Excel, PowerPoint) software. * Excellent written and oral communications skills * Strong teamwork orientation * Position requires periodic travel - 10% Job Brand Management Primary Location United States-New Jersey-Franklin Lakes Shift First Shift / Day Job Relocation Available No Send this job to a friend Send this job description to a friend by email. All the relevant details will be included in the message.Send this job to a friend Please refer to job code 118700 when responding to this ad.
| Category: | Communications |
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> Editor
> Writer
| | Location: | Franklin Lakes, NJ | | County: | Bergen County | | ZIP Code: | 07417 | | Pay Rate: | Open | | Job Terms: | full time | | Company: | Becton, Dickinson and Company | | Phone: | email only please | | Fax: | email only please |
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