Director, Commercial Marketing & Retention

POSITION May also be located in Stamford, CT! Director of Commercial Marketing and Retention This position is responsible to provide Marketing and Retention leadership across the Commercial segment. Reporting to the Vice President of Commercial Marketing, this is a role with emphasis on identifying unique opportunities for acquisition and retention program development and implementation. Development of the Customer Retention strategy will include competitive acquisition offers targeted to the Winback group, a customer contact program, loyalty driven benefits across various customer groups within the segment, and a strong measurement component. This person will lead the Corporate, Region, and Local Market alignment to ensure that Retention is part of all planning and implementation. The Director is responsible for driving Market Share and Revenue growth through effective Churn management and Customer Loyalty strategy and tactics planning and execution. This leader will work closely with a cross organizational team, including Product, Finance, various marketing leaders at corporate and in the field to achieve budgeted Market Share and Revenue results. This is a Customer-Focused leadership role. Understanding the dynamics of various Customer segments and being able to associate the telecommunications need to a Frontier product and service loyalty is of utmost importance. The Director will bring planning and leadership to the Winback and Competitive areas of the business. Responsibilities Include: * Provide overall Retention and Customer Loyalty leadership for strategies and tactics across Frontier organization * Plan, develop, manage and execute Retention strategies and targeted plans / campaigns * Develop and execute Loyalty programs, with tracking to ensure the analysis results in application to improve results * Deliver churn planning and management results by keeping Average Revenue per Unit at the budget target, the cost per save within budget, and the overall net unit results at Plan * Lead Corporate and Field marketing teams to deliver communications strategies and executions that are designed to address the Retention and Loyalty opportunities * Oversee programs, budgets and calendars for the most effective use of marketing resources * Assess results with ability to quickly adjust plans and tactics to positively influence customer acquisition/retention behavior and achieve budgeted volume and revenue results. * Work closely with other Marketing and Finance team members to achieve goals. * Lead a diverse team toward common goals that are results driven within a performance metrics environment. Required Qualifications: * BA/BS plus 7-10 years professional experience with Commercial Retention and Loyalty programs * Expertise and knowledge about the ROHO and Small customer segment * Strong presence with excellent verbal and written communication skills * Ability to think strategically and tactically while delivering results in a high-change, fast-paced work environment * Proven Ability to deliver Market Share and Revenue results * Ability to collaborate / partner with various teams across the organization to drive results * Direct Marketing campaign experience is a plus * On-line Marketing knowledge and experience as part of Customer Loyalty vehicles * Vendor and agency management experience; working within an advertising or promotions agency a plus * Ability to organize a multitude of tasks, projects and information simultaneously * Successful execution with minimal oversight, which requires independent thought, decision-making, and application * Exemplary communication and language skills, both verbal and written

Please refer to job code 304486-798 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Other Marketing
Location:	Rochester, NY
County:	Monroe County
ZIP Code:	14602
Pay Rate:	Open
Job Terms:	full time
Company:	Frontier Communications
Phone:	email only please
Fax:	email only please