Business Analyst - CRM/Other Experienced (3 - 5 yrs)Posted: November 20, 2009
Reference # : 09-03287 Title : Business Analyst - CRM/Other Experienced (3 - 5 yrs) Location : New York, NY Experience Level : 3 Years Start Date / End Date : Mon, Nov 9, 2009 / Thu, Dec 31, 2009 Description Coordinate and manage day-to-day online marketing activities, including client/account management, email and other online marketing campaigns, search engine marketing and optimization, campaign analytics and reporting. Hands-on experience in campaign management tools (Google, DoubleClick, etc.) along with analysis and active management of SEM to optimize ROI required. Must have demonstrable team-orientation and willing to work collaboratively with other Digital Marketing and eBusiness staff in corporate service departments. No lone rangers or prima donnas. Specific requirements and toolsets below, emphasis on Google tools. From Day 1, must be able to: 1. Configure/create campaigns, manage campaigns and work hands-on in Double Click Dart Search 2. Configure/create campaigns, manage campaigns and work hands-on in Double Click Dart For Advertisers version 5 and/or 6 3. Work with Multi-variable testing 4. Configure/create campaigns, manage campaigns and work hands-on in Google Adwords 4. Configuration/Hands-on work with Double Click Ad Exchange, if candidate has worked with a similar tool, he/she should highlight this experience and similarities to the Double Click Ad Exchange tool. 5. Analyze reports from Google tools( Double Click and Adwords) and make recommendations to client and team to optimize ROI. 6. Understand/Analyze metrics through HBX or similar metrics tool. 7. Should show experience working with multiple clients and projects, as well as managing relationships with clients and prioritizing accordingly. 8. Have some HTML knowledge. Nice to have: 1. Worked with CheetahMail 2. Worked with Social Media
Please refer to job code infotech-575130 when responding to this ad.
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