Director of Direct MarketingPosted: November 15, 2009
The Director of Direct Marketing will understand how to sell products directly to consumers in a broad variety of interests groups. Responsibilities include: Develop consumer market strategy and execution plan in a collaborative environment working with managers responsible for marketing, product development, finance, information technology, customer service and operations. Manage the creation and presentation of direct marketing plans and budgets, including quarterly reviews of results and forward looking forecasts. Direct the development and execution of consumer direct marketing campaigns, across all channels including catalogs, websites and permission-based email. Work in a hands-on fashion with the consumer marketing team to develop effective new customer acquisition and customer retention programs. Implement data-driven testing and measuring methodologies to drive continual improvement in financial performance. Direct the use of customer and prospect databases to improve the quality of list selection across mail and email campaigns with the objective of improving both customer experience and campaign performance. Lead the development of brand messaging that targets products to a diverse array of consumer niches including: graphic designers, musicians, teachers, mathematicians, crafters and parents of young children. Direct managers in the use of analytics tools to drive effective reporting, analysis and learning from campaign results. Lead design improvement across all media including catalogs, websites and email. Develop methodologies to routinely test and measure the effectiveness of significant design changes. Seven to ten years of direct marketing experience, selling products directly to consumers. Experience in book publishing, apparel, home or office products, or related industries which sell products direct to consumers required. Strong knowledge of direct marketing practices across all media including: catalog, ecommerce-based websites and permission based email. Bachelors degree in Marketing or Business. Strong quantitative skills; exceptional analytical and problem-solving skills. Excellent written and verbal communication skills. Highly organized with very effective time management skills. Please refer to job code _of_Direct_Marketing when responding to this ad.
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