Manager/Sr Manager, Marketing Analytics

Join a dynamic biopharmaceutical company as a Marketing Analytics manager focusing on immunology. This position offers the opportunity to contribute to the pre-launch market planning for a very exciting product that is completing Phase 3 development. In this role, you will plan and execute primary and secondary marketing research activities necessary to guide development and implementation of immunology product and portfolio strategies, ultimately supporting the success of commercial launch of assigned products.

MAJOR DUTIES AND RESPONSIBILITIES:

? Identify, monitor, and prepare periodic competitive and market intelligence briefing documents on current scientific, clinical, market, customer, reimbursement, and competitive trends. ? Recommend, design, and conduct primary and secondary marketing research activities. ? Identify and evaluate analytical tools to enhance current HGS sales forecasting, product and partner assessments, and product valuation activities.  Collaborate with product team to prepare and periodically update long-range forecasts for designated immunology products. ? Conduct commercial assessments of new indications, new HGS clinical candidates, and potential business development opportunities. ? Provide input into global product strategies in all components of the marketing mix including: target profile specifications, brand name concepts, formulation and administration, packaging, product positioning, reimbursement, field force requirements, pricing, and distribution. ? Coordinate marketing research projects conducted with outside suppliers to ensure that they achieve HGS objectives and are completed on time and on budget. Promptly report and present findings, implications, and recommendations to management and project teams to ensure appropriate integration into company decision-making. ? Represent commercial perspective on product development teams. Provide commercial direction to teams in evaluating potential opportunities and recommending strategy to management. Aid management in defining target commercial profiles and contributing to the preparation of product development strategies and plans. ? Develop competency in the application of secondary data sources to HGS business. Utilize secondary sources to analyze competitive environment including products and companies by preparing, updating, and maintaining deliverable documents on relevant products, markets, and competitors.  Continuously evaluate the cost-effectiveness and utility of data sources for business analysis and competitive tracking. ? Update and maintain competitive intelligence databases on products, clinical trials, and publications.

Please refer to job code 2735 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Other Marketing
Location:	Rockville, MD
County:	Montgomery County
ZIP Code:	20847
Pay Rate:	Open
Job Terms:	full time
Company:	Human Genome Sciences, Inc.
Phone:	email only please
Fax:	email only please