Global Online Marketing ManagerPosted: October 4, 2009
Position Summary The Global Online Marketing Manager will play a key role in enabling Samsung to become a world-class online marketer. The Online Group will be substantially increasing its activities across Samsung.com as well as integrated online marketing. Areas of focus over the next 12 ? 18 months include: - Implementing the Samsung.com Phase 2 transformation globally - Optimizing search engine marketing planning and implementation - Developing the Samsung.com platform for B2B marketing - Optimizing B2C website planning and processes related to online campaigns, content management, lead conversion and online support - Achieving operational excellence of Samsung.com globally - Developing the knowledge and skills of Samsung online marketing professionals globally Common Essential Duties & Resp. Specific Responsibilities and Key Deliverables Immediate responsibilities of the position include: - Developing and implementing globally an optimized process for search engine marketing (SEO & SEM) through an integrated planning, implementation and measurement process. - Developing and implementing globally an optimized process for online campaign management. - Developing a channel partner? online marketing initiative that enables Samsung to exploit online tools and capabilities to drive sales at key channel partners. Other responsibilities would include: - Providing thought leadership in emerging areas of online marketing Necessary Skills / Attributes - BA/MBA/Master ; Business administration(Marketing), Advertisement - Online marketing - Campaign development - Online marketing experience required - Bilingual Korean preferred Please refer to job code 100364 when responding to this ad.
| Category: | Advertising/Marketing/Public Relations |
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> Other Marketing
> Marketing Manager
| | Location: | Ridgefield Park, NJ | | County: | Bergen County | | ZIP Code: | 07660 | | Pay Rate: | Open | | Job Terms: | full time | | Company: | Samsung | | Phone: | email only please | | Fax: | email only please |
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