eMarketing Specialist

Description: - eMarketing Specialist (MAR0000Q)

Job Description

eMarketing Specialist-MAR0000Q

Description

Maxim Healthcare Services is one of the leading providers of medical staffing, home health and wellness services in the United States.  Founded in 1988, Maxim has rapidly expanded to include 12 divisions and over 400 branch offices in 44 states and the District of Columbia.  We have earned a position as an innovative leader in the healthcare industry through our emphasis on patient care and customer service.  Today, Maxim is one of the largest privately owned companies in our industry.

Our corporate office in Columbia, Maryland is seeking an enthusiastic and aspiring individual to join our corporate team as an eMarketing Specialist.  The desired candidate for this position will assist in driving qualified traffic to all Maxim Web sites, job boards, and advertisements.  Analysis of ad performance and effectively communicating ways to better refine marketing efforts will be critical for this position.

Responsibilities and Duties:

* Work with the eMarketing team on Internet Marketing strategy across several Web sites. * Responsible for all internet-based electronic recruiting activities and media buying for external job opportunities within the organization. * Develop best practices when advertising through job postings and boards. * Serve as resident expert on Internet recruiting techniques, resources and tools, providing consultation, training and support to all Maxim staff involved in internet recruiting. * Manage content on several Web sites and make recommendations that will assist in driving qualified traffic to all Web sites. * Analyze reports and make strategic recommendations to better practices. * Consult with key company contributors in order to plan Web site development projects. * Work with Marketing Manager and Web development team in order to generate demand through cost effective search engine optimization and innovative partnerships and programs designed to increase site visitors and calls to drive sales. * Provide direction to Web development team and agency on creative design and navigation requirements. * In coordination with graphic designers, develop copy for online banner ads. * Use internal research tool to analyze Web site performance, search, and other online activities. * Provide reports on a routine basis (i.e. sessions, traffic, visits to key areas of the site, etc.). * Monitor, report on, and make recommendations on all e-marketing activities and trends. * Research industry best practices and report on competitive activities. * Work with the Web development team in order to create media codes, vanity URLs, and other media tracking elements. * Research and track emerging technologies and internet business models to identify improvements. * Adheres to all Maxim and worksite rules, policies and procedures.

Qualifications

Required:

* BS or BA in Marketing, Communications, or related field. * 3-5 years of experience in Marketing/Communications, including Internet Marketing experience. * Excellent writing and editing skills required. * Proven ability in using analytical tools and skills to improve Internet Marketing performance and effectively able to communicate trends, etc. * General advertising experience required in addition to media buying experience. * Ability to think creatively and turn ideas into actionable items. * Ability to reprioritize as necessary in order to meet last minute deadlines required. * Excellent customer service skills required.

Our company is committed to maintaining a challenging environment that promotes personal accountability, personal growth, and an active role in the driving vision of the company. We offer competitive pay, full benefits including medical, dental and vision coverage as well as 401(k), 529 college savings plan, basic life insurance with the option of supplemental and 17 days paid time off in addition to holidays.

To learn more about Maxim Healthcare Services, please visit our website www.maximhealthcare.com and APPLY ONLINE at www.joinmaxim.com.

EOE/AAE

Job Marketing

Primary Location MD-Columbia

Schedule Full-time

Job Level Individual Contributor

Education Level Bachelors Degree (16 years)

Shift Day Job

Job Posting

Send this job to a friend Send this job description to a friend by email. All the relevant details will be included in the message.Send this job to a friend

Please refer to job code 114523 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Other Marketing
Location:	Columbia, MD
County:	Howard County
ZIP Code:	21044
Pay Rate:	Open
Job Terms:	full time
Company:	Maxim Healthcare Services
Phone:	email only please
Fax:	email only please