Director, Brand Strategy

Position Summary

Current Sub Projects : 1. Refine corporate brand strategies in the area of Brand Pyramid, Story, Brand Line and Brand Cues and develop 2010 brand guidelines 2. Re-organize/manage brand architecture guidelines 3. Develop convergence positioning strategies 4. Develop green positioning strategies and communication guidelines

Common Essential Duties & Resp.

1. Refine brand strategies (target, brand pyramid, brand story, brand cues, etc.), enhance brand guidelines and then roll out guidelines to the regions 2. Manage/refine the marketing communication plan and develop campaigns on global initiative projects 3. Re-organize/manage brand architecture guidelines and manage global brand architectures 4. Identify brand issue markets and develop brand solutions 5. Enhance advertising quality and manage more effective process 6. Develop POV on various brand issues in the perspective of brand and marketing experts 7. Work closely with GBM/local marcomm staffs to build brand collectively

Necessary Skills / Attributes

Education (Degree/Major) - BA/MBA/Master ; Business administration(Marketing), Advertisement Experience - Brand strategy and management - Global/multinational brand management (Brand architecture, etc) - Advertisement (AE or AP - holistic campaign & creative development ) Required Skills - Global Brand strategy required - English communication - Good interpersonal communication skill

Please refer to job code 100367 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Brand Manager      > Other Marketing
Location:	Ridgefield Park, NJ
County:	Bergen County
ZIP Code:	07660
Pay Rate:	Open
Job Terms:	full time
Company:	Samsung
Phone:	email only please
Fax:	email only please