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Product Marketing, Assistant Manager

Posted:  October 18, 2009

Position Summary The Product Marketing Assistant Manager is responsible for supporting a product category (Laundry, Refrigeration or Cooking) in a role that focuses on the sell-through of product off the retail floor.

Working very closely with the Product Manager in the category, the Product Marketing Assistant Manager will assist in the management of the outbound aspects of product management, including brief writing, promotional planning and monitoring, shop display planning, training planning, and coordinating with Marcoms on creative and POS. The person in the role is also expected to provide analysis on areas including, promotions tracking and lift, competitive comms analysis, catalogue monitoring, and sell-through.

The role receives functional direction from the senior Product Marketing Manager, who has responsibilities to ensure quality standards are maintained across Product Marketing in different categories, and reports to the Director of Marketing.

Common Essential Duties & Resp. Planning ? Plan and manage product promotional plan, including calendar, offerings, ROI impact analysis, and post-activity analysis. ? Ensure alignment of product promotions activities with marketing communication plan ? Recommend promotions and competitive reactions ? Work with Marcom/PR to develop briefs, etc. ? Plan training schedules with Field Marketing Team ? Commission consumer research

Analysis ? Sell-through tracking and analysis ? Channel inventory reports ? Promotional lift tracking ? Catalogue tracking ? Competitive promotions activity tracking

Background / Experience ? Bachelors degree required ? Minimum of 2 years experience in marketing and/or product management (agency or client) ? Experience in consumer electronics/durables/appliance industries preferred ? Microsoft Office, including Excel and PowerPoint ? Excellent planning and organizational skills ? Ability to prioritize, organize and allocate time based upon project importance ? Strong analytical mind; excellent with Excel ? Excellent communicator, especially written, including skills in PowerPoint ? Total team player

Please refer to job code 100388 when responding to this ad.

Category:Advertising/Marketing/Public Relations
     > Other Marketing
     > Product Marketing
Location:Ridgefield Park, NJ
County:Bergen County
ZIP Code:07660
Pay Rate:Open
Job Terms:full time
Company:Samsung
Phone:email only please
Fax:email only please

 
 
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