Manager, Brand Strategy

Position Summary

1. Develop category positioning strategy and campaign strategy / idea with GBM and regions 2. Develop the marketing communication plan on global initiative projects 3. Re-organize brand architecture structure for GBM and regions 4. Develop brand performance index and analyze data in regions 5. Develop POV on various brand issues in the perspective of brand and marketing experts 6. Review various guidelines to be developed by brand strategy team

Common Essential Duties & Resp. To increase brand preference and maximize brand performance

Current Sub Projects : 1. Develop marketing communication strategy 2. Refine brand communication strategy

Necessary Skills / Attributes

- BA/MBA/Master Business administration (Marketing, Advertisement) - Brand strategy and management - Campaign development - Brand or Advertisement job experience required - Bilingual Korean preferred - Microsoft office program (Word/Excel/PowerPoint)

Please refer to job code 100366 when responding to this ad.

Category:	Advertising/Marketing/Public Relations
	> Brand Manager      > Other Marketing
Location:	Ridgefield Park, NJ
County:	Bergen County
ZIP Code:	07660
Pay Rate:	Open
Job Terms:	full time
Company:	Samsung
Phone:	email only please
Fax:	email only please