Director Brand StrategyPosted: November 15, 2009
Position Summary Team Objectives : To deliver high quality media strategy, drive superior media efficiency and build best-in class media process and operation Current Sub Projects : 1. Manage/develop unique media strategies & detail plan in 2010 2. Manage 3 year optimal budgeting exercise to build brand 3. Manage 2009 cost saving project 4. Develop detail outdoor monitoring system 5. Manage 2009 1H media auditing Common Essential Duties & Resp. 1. To deliver high quality media strategies that is consistent with global brand strategy and communication framework ? Develop annual media strategies and media guidelines on key planning parameters ? Set up Samsung planning process/principles ? Set up the annual Samsung rates/KPI with media agency ? Organize upfront buy by reviewing cross-divisional buying needs ? Develop optimal budgeting to build brand 2. To drive superior media efficiency and effectiveness at globally competitive cost and quality ? Organize bi-annual media reviews ? Manage performances on media audit and cost saving exercises ? Evaluation on post buy activities 3. To build best-in class media process and operation ? Develop streamlined media process management across divisions ? Enhance internal media management capabilities ? Improve advanced media booking ? Update media guidebook and manage media system, competitive reviews, etc. 4. To help manage global launch media strategies/plan on emerging GBMs 5. To work closely with GBM/local media management group to drive globally consistent media process and guidelines Necessary Skills / Attributes Education - BA/MBA/Master: Marketing, Advertising preferred Experience - Brand strategy/communication/advertising management - Global/multinational media management Required Skills - Global Media Director at global clients or Global Media Director at media agencies job experience required - English communication - Good Interpersonal communication skill and social relationship Preferred Skills - Microsoft office program (Word/Excel/PowerPoint) Please refer to job code 100398 when responding to this ad.
| Category: | Advertising/Marketing/Public Relations |
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> Brand Manager
> Other Marketing
| | Location: | Ridgefield Park, NJ | | County: | Bergen County | | ZIP Code: | 07660 | | Pay Rate: | Open | | Job Terms: | full time | | Company: | Samsung | | Phone: | email only please | | Fax: | email only please |
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