Dir Marketing New Lexis

Description: - Dir Marketing New Lexis (LEX00201)

Dir Marketing New Lexis

LexisNexis : United States-New York-New York

Description

The Director Marketing for New Lexis will be responsible for leading marketing strategies and elements to drive brand equity, revenue and profitability. Advanced knowledge of and ability to apply marketing strategies to marketing tactics in key marketing specialized areas.Provide leadership for this central resource supporting other marketing activities of brand positioning and brand messaging.

Qualifications

1. Knows procedures and has advance experience in key marketing areas including web development, direct to customers, PR, media buying, industry relationships, trade shows management, show communication plans, customer events and sales/account planning tools. 2. Explores alternatives and positions to reach outcomes that gain all parties support and acceptance, strives for outcomes that are a win-win for all parties involved. 3. Knows and applies basic marketing mix concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation). 4. Knows procedures and marketing mix elements that drive increase in volume and brand equity. 5. Knows and applies basic marketing strategies (marketing programs). 6. Knows basic sales management concepts (sell-in process, benefits/features products, channels, and training). 7. Plans and supports contributions of individuals and development of their skills and abilities so they can fulfill current or future job/role responsibilities more effectively. 8. Maintains effectiveness when experiencing major changes in work tasks or work environment, adjusts effectively to work within new work structures, processes or requirements. 9. Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization. Strong project management skills. 10. Excellent communication skills. Extensive leadership/general management experience in a technology based organization. 11. Comfortable discussing points of view and making fact-based pitches for initiatives and strategies in an intellectually rigorous work environment.12. Strong business acumen and able to bring a macro perspective to business opportunities. 13. Effective and comfortable working with diverse teams in a highly matrix environment as the selected candidate will work with subsidiary and broader functional departments in Sales Customer Support, Finance, Legal, HR and Product Development to create and implement strategy andbusiness 14. He/she will have a great deal of confidence, will relish a challenge and will not be satisfied with anything less than the highest performance.15. Highly motivated and self directed individual who is tenacious in her/her methodology.16. Entrepreneurial orientation and abilities - An individual who can function effectively and drive desired results in a fluid, fast-moving and competitive business environment characterized by rapid change. Has the ability to make informed decision with incomplete data sets, and demonstrates a bias for action and strong sense of urgency. 17. Proven execution skills - It will be important that the successful candidate can successfully execute against their strategy alongside the existing team that exists within this organizations. This will require the individual to develop the necessary technical competence and interpersonal skills necessary to work collaboratively with others outside his/her direct team.18. MBA strongly preferred

LexisNexis is a leading global provider of business information solutions to professionals in a variety of areas, including: legal, corporate, government, law enforcement, tax, accounting, academic, and risk and compliance assessment. LexisNexis helps customers achieve their goals in more than 100 countries, across six continents, with over 18,000 employees. Regardless of your location, youll work together with your colleagues as one team - a unified network of professionals who share a passion for solving problems, realizing results, and pushing the boundaries of what knowledge can do.

Job Posting Oct 29, 2009

Unposting Date Ongoing

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Category:	Advertising/Marketing/Public Relations
	> Other Marketing
Location:	New York, NY
County:	New York County
ZIP Code:	10001
Pay Rate:	Open
Job Terms:	full time
Company:	LexisNexis
Phone:	email only please
Fax:	email only please