Business Analyst - CRM/Other Experienced (3 - 5 yrs)Posted: November 6, 2009
Digital Marketing Campaign Analyst Please send resumes to Josh Hecht at jhecht@misicompany.com SUMMARY: -For Service Center -The candidate absolutely MUST be strong with Google Tools(expert level) - Double Click and DART -Should have Metrics Tools like HBX or Omniture(not extremely important) -Candidate really needs HTML knowledge -CheetahMail is not very important -Some Social Media is preferred -Candidate really should have business/client experience. REQUIRED: 1. Configure/create campaigns, manage campaigns and work hands-on in Double Click Dart Search 2. Configure/create campaigns, manage campaigns and work hands-on in Double Click Dart For Advertisers version 5 and/or 6 3. Work with Multi-variable testing 4. Configure/create campaigns, manage campaigns and work hands-on in Google Adwords 4. Configuration/Hands-on work with Double Click Ad Exchange, if candidate has worked with a similar tool, he/she should highlight this experience and similarities to the Double Click Ad Exchange tool. 5. Analyze reports from Google tools( Double Click and Adwords) and make recommendations to client and team to optimize ROI. 6. Understand/Analyze metrics through HBX or similar metrics tool. 7. Should show experience working with multiple clients and projects, as well as managing relationships with clients and prioritizing accordingly. 8. Have some HTML knowledge. NICE TO HAVE: 1. Worked with CheetahMail 2. Worked with Social Media RESPONSIBILITIES/REQUIREMENTS: * Primary responsibility is to set up, test, deploy and report on digital marketing campaigns. This involves working closely with Marketing Analysts, internal and external resources to ensure campaigns are managed efficiently and effectively. * Must have ability to become proficient in a number of online marketing tools including (Doubleclick Client and Dart Search, Cheetahmail, Eloqua, and more) Experience in using these or similar online marketing tools is prefered * Work with ESP vendors and deliverability vendor as primary technical contact for capabilities, issue resolution and ongoing learning. * Assist in managing online marketing campaigns for large insurance and financial services company. This includes Email, Search Engine Marketing (PPC, SEO), Display Advertising, Web casting, and other campaigns. * Builds strong relationships with clients as well as internal and external resources. * Work with clients to continually test, analyze, and optimize programs to increase registrations, engagement, conversion and deliverability. *Knowledge of HTML *Experience working with email marketing systems, experience with Eloqua and Experian Cheetahmail preferred *Knowledge or previous work using web metrics tools, third party ad serving, bid management, webcasting or other online marketing tools is preferred. Please refer to job code 09-01567 when responding to this ad.
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